Scholar Collars
A pandemic project fitting a niche need: Eco-fashion for your WFH needs
a pandemic project
I concepted, produced, and marketed Scholar Collars in 2020. The dickies began as a way to bring some lightness to others during the pandemic. It quickly snowballed into the project you see today.
It all started when discussing Zoom work outfits. You’ve been there, I’m sure. Hurriedly trying to button up a collared shirt in time for a surprise meeting with your boss, client, or mother-in-law.
Enter Scholar Collars: A business bib that fits in your desk drawer. This dickie is your quick fix to last-minute calls. Simply slap one on and tuck it under your sweater, bathrobe, or old t-shirt for a pro-fresh-ional upgrade, right in the neck of time.
Scholar Collars
These business bibs were ethically sourced and locally produced — no fast fashion, no landfills, no problem. However, production without production factories is expensive and time-consuming, which is why this project, though fun to campaign, is a one-off.
Despite the challenges, staying committed to the brand’s value of ‘do no harm, collar more joy’ was important in decision-making. As you can see, the brand’s values and personality influenced both business operations and marketing materials.
Scholar Collars’ brand voice was cheeky, irreverent, and caring. The brand’s visual assets matched those of classic pyjama patterns executed by the designer Kayla Drobot.
Less shirt, no bulk, more fun.
